{"id":102,"date":"2020-08-05T19:26:20","date_gmt":"2020-08-05T19:26:20","guid":{"rendered":"https:\/\/salarydistribution.com\/2020\/08\/05\/5-key-elements-of-a-truly-successful-digital-marketing-campaign\/"},"modified":"2020-08-05T19:26:20","modified_gmt":"2020-08-05T19:26:20","slug":"5-key-elements-of-a-truly-successful-digital-marketing-campaign","status":"publish","type":"post","link":"https:\/\/salarydistribution.com\/affiliate-marketing\/2020\/08\/05\/5-key-elements-of-a-truly-successful-digital-marketing-campaign\/","title":{"rendered":"5 Key Elements of a Truly Successful Digital Marketing Campaign"},"content":{"rendered":"<div>\n<p><a href=\"https:\/\/workinmypajamas.com\/disclosure\/\" data-wpel-link=\"internal\"><img alt=\"disclosure\" src=\"https:\/\/3hn9x41izod5408geind4519-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/06\/disclosure_002.png\"><\/a><\/p>\n<p>Wouldn\u2019t it be great to see some business growth?<\/p>\n<p>If you know how to run a digital marketing campaign, your chances for success go up exponentially!<\/p>\n<p>If this is the first time you\u2019re running a campaign, you might have some questions. Namely, where the heck do you even begin?<\/p>\n<p>Be sure to keep reading, because we\u2019re walking you through five key elements that every digital marketing strategy needs.<\/p>\n<h2><span id=\"1_Clear_Goals\">1. Clear Goals<\/span><\/h2>\n<p>The best digital marketing campaigns start with clear indications of what needs to be achieved. Moreover, those goals need to be as specific as possible.<\/p>\n<p>Wanting more visitors to your website, for example, doesn\u2019t give many indicators for success. On the other hand, aiming for a 25% increase in web traffic is much more attainable.<\/p>\n<p>Try and follow the <a href=\"https:\/\/www.ucop.edu\/local-human-resources\/_files\/performance-appraisal\/How%20to%20write%20SMART%20Goals%20v2.pdf\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">SMART guidelines<\/a> and make your goals:<\/p>\n<ul>\n<li><strong>Specific<\/strong><\/li>\n<li><strong>Measurable<\/strong><\/li>\n<li><strong>Achievable<\/strong><\/li>\n<li><strong>Realistic<\/strong><\/li>\n<li><strong>Time-bound<\/strong><\/li>\n<\/ul>\n<p>The clearer your goals, the easier they\u2019ll be to measure.<\/p>\n<h2><span id=\"2_An_Understanding_of_Your_Audience\">2. An Understanding of Your Audience<\/span><\/h2>\n<p>Now that you have your goals, you have to ask yourself: how can you best reach your audience?<\/p>\n<p>This might require some research on your part. If you\u2019ve yet to do so, now is the perfect time to create your customer persona.<\/p>\n<p>Think of your customer persona as a fictional amalgamation of your audience. You\u2019ll want to include their age, gender, education level, income, browsing habits, and so on.<\/p>\n<p>With these in mind, you\u2019ll have a better understanding of how and where to spread your message.<\/p>\n<h2><span id=\"3_A_Smart_Budget\">3. A Smart Budget<\/span><\/h2>\n<p>The great thing about the Internet is that you can do a ton of marketing for free. But at the same time, you\u2019ll only get so far without spending money.<\/p>\n<p>You might need to redesign your website or implement a pay-per-click (PPC) campaign, for example.<\/p>\n<p>Budget wisely so you\u2019re not surprised with a hefty bill at the end of your campaign. It may cost less to outsource your <a href=\"https:\/\/www.trigger.digital\/blog\/2019\/2\/12\/the-top-8-advantages-of-outsourcing-your-digital-campaign-marketing\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">campaign marketing<\/a>.<\/p>\n<h2><span id=\"4_Great_Content\">4. Great Content<\/span><\/h2>\n<p>No matter what services you offer or products you sell, content is king in the world of digital marketing. Blogs, videos, and social posts are cost-effective, easy, and efficient ways to reach your audience.<\/p>\n<p>It\u2019s important to note that your content shouldn\u2019t aim to sell a product. While it\u2019s fine to plug your business during your call-to-action and link to your website or other projects, the key purpose of a content strategy is to inform the reader.<\/p>\n<p>Think of it as an appetizer of sorts.<\/p>\n<h2><span id=\"5_Basic_SEO_Knowledge\">5. Basic SEO Knowledge<\/span><\/h2>\n<p>For better or worse, Search Engine Optimization (SEO) is the crux of the digital marketing world. If you\u2019re unfamiliar, SEO determines how and where a website ranks on search engines.<\/p>\n<p>For reference, an estimated <a href=\"https:\/\/www.forbes.com\/sites\/johnellett\/2018\/02\/08\/new-research-shows-growing-impact-of-online-research-on-in-store-purchases\/#5274918616a0\" data-wpel-link=\"external\" rel=\"external noopener noreferrer\">82% of smartphone users<\/a> research products they\u2019re about to buy.<\/p>\n<p>If your website is one of the first to show up when a customer does their research, you might be able to sway them into purchasing your product or choosing your website for the sale.<\/p>\n<p>Some SEO basics to brush up on include:<\/p>\n<ul>\n<li><strong>Keyword research<\/strong><\/li>\n<li><strong>Website optimization and mobile-friendly design<\/strong><\/li>\n<li><strong>Image optimization<\/strong><\/li>\n<li><strong>URL structure<\/strong><\/li>\n<\/ul>\n<p>Again, don\u2019t be afraid to outsource.<\/p>\n<h2><span id=\"Grow_Your_Business_With_a_Great_Digital_Marketing_Campaign\">Grow Your Business With a Great Digital Marketing Campaign<\/span><\/h2>\n<p>With these tips in tow, you\u2019re sure to reach your goals.<\/p>\n<p>Remember, the more you research, the better.<\/p>\n<p>For more information on running a digital marketing campaign and growing your business, make sure to check back with our blog.<\/p>\n<div class=\"et_bloom_below_post\">\n<div class=\"et_bloom_inline_form et_bloom_optin et_bloom_make_form_visible et_bloom_optin_3\">\n<div class=\"et_bloom_form_container  et_bloom_rounded et_bloom_form_text_dark et_bloom_form_right et_bloom_inline_1_field\">\n<div class=\"et_bloom_form_container_wrapper clearfix\">\n<div class=\"et_bloom_form_content et_bloom_1_field\">\n<h2 class=\"et_bloom_success_message\">You have Successfully Subscribed!<\/h2>\n<\/div>\n<\/div>\n<p><span class=\"et_bloom_close_button\"><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/workinmypajamas.com\/5-key-elements-of-a-truly-successful-digital-marketing-campaign\/<\/p>\n","protected":false},"author":0,"featured_media":103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/salarydistribution.com\/affiliate-marketing\/wp-json\/wp\/v2\/posts\/102"}],"collection":[{"href":"https:\/\/salarydistribution.com\/affiliate-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salarydistribution.com\/affiliate-marketing\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/salarydistribution.com\/affiliate-marketing\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":0,"href":"https:\/\/salarydistribution.com\/affiliate-marketing\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salarydistribution.com\/affiliate-marketing\/wp-json\/wp\/v2\/media\/103"}],"wp:attachment":[{"href":"https:\/\/salarydistribution.com\/affiliate-marketing\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salarydistribution.com\/affiliate-marketing\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salarydistribution.com\/affiliate-marketing\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}