{"id":34,"date":"2020-07-15T14:14:41","date_gmt":"2020-07-15T14:14:41","guid":{"rendered":"https:\/\/salarydistribution.com\/2020\/07\/15\/affiliate-marketing-vs-covid-19-industry-movement-and-expert-advice-on-surviving-the-impact\/"},"modified":"2020-07-15T14:14:41","modified_gmt":"2020-07-15T14:14:41","slug":"affiliate-marketing-vs-covid-19-industry-movement-and-expert-advice-on-surviving-the-impact","status":"publish","type":"post","link":"https:\/\/salarydistribution.com\/affiliate-marketing\/2020\/07\/15\/affiliate-marketing-vs-covid-19-industry-movement-and-expert-advice-on-surviving-the-impact\/","title":{"rendered":"Affiliate Marketing vs COVID-19: Industry Movement and Expert Advice on Surviving the Impact"},"content":{"rendered":"
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\"Affiliate\n<\/div>\n

The recent COVID-19 pandemic impacts affiliate marketing in both positive and negative ways. To understand this, let\u2019s look at how Affiliate Marketing vs COVID-19 stacks up, its overall market movement, and how the different niches are affected.<\/p>\n

In this article, I\u2019ll be covering three main areas:<\/p>\n

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  1. The overall impact of COVID-19 on affiliate marketers and the direction this steers them towards,<\/li>\n
  2. Tools that affiliates recommend for working remotely,<\/li>\n
  3. Affiliate marketers\u2019 experience of COVID-19, and the techniques they\u2019ve used to keep their ships afloat despite the challenges of working remotely.<\/li>\n<\/ol>\n

    The outbreak has significantly shifted strategy and approach in the affiliate marketing landscape as well. That said, a remote working lifestyle does not affect most affiliates as badly affected since this was already part of their early adoption.<\/p>\n

    Overall Understanding of the Market: Impact of COVID-19 on Affiliate Marketing<\/h2>\n

    A recent article by Forbes<\/a> reported that sales have shot up in industries like health, entertainment, supplements, medical supplies, and oxygen related equipment. On the other hand, once-hot offers like gym memberships and certain academic packs are now lagging in sales.<\/p>\n

    When it comes to coronavirus, the economic impact can be observed as affiliate marketers shift their niches for profitability. Let\u2019s look at two niches that have experienced major growth in sales.<\/p>\n

    \u201cCOVID-19 has turned the affiliate marketing industry upside down. This has caused affiliates and companies to quickly pivot to refine their offers. Savvy affiliates have tried to pivot quickly to sell more items with the rising demand. But in some cases, companies cannot fulfill the fast-rising demand so they have put programs and payouts on hold.\u201d \u2013 John Lincoln (CEO and Cofounder of Ignite Visibility)<\/p>\n

    Ad revenue among affiliate marketers has also dropped due to the change in consumer behavior in light of COVID-19. This also holds true in the industry of real estate and health care.<\/p>\n

    Market Conditions, Niches to Focus On, and Outlook Towards COVID-19<\/h2>\n

    Companies like Z-Skin Cosmetics have seen a major increase in sales according to co-founder Ryan Zamo. He credits this to their product line of hand sanitizers. Their sales numbers exploded thanks to their affiliate program.<\/p>\n

    In contrast, John Frigo, an affiliate manager for My Supplement Store, explains how buying behavior has vastly changed. Sports nutritional supplements such as fat burners and prohormones have faced a sharp decline in sales. Immunity boosting vitamins, on the other hand, had the biggest sales the week following COVID-19.<\/p>\n

    \"Niches<\/p>\n

    Additionally, online classes and similar learning management systems show a promising sales boost because of their niche in affiliate marketing. Since the quarantine, a lot of people have been opting for these to keep themselves busy and improve their academic portfolio.<\/p>\n

    Video conferencing softwares such as Cisco Webex, Microsoft, and Zoom are becoming increasingly popular among educational institutes and as part of employee management. According to NotJitter\u2019s recent publication<\/a>,<\/p>\n