{"id":8,"date":"2020-07-15T14:14:14","date_gmt":"2020-07-15T14:14:14","guid":{"rendered":"https:\/\/salarydistribution.com\/2020\/07\/15\/how-to-use-online-automation-while-keeping-a-personal-touch\/"},"modified":"2020-07-15T14:14:14","modified_gmt":"2020-07-15T14:14:14","slug":"how-to-use-online-automation-while-keeping-a-personal-touch","status":"publish","type":"post","link":"https:\/\/salarydistribution.com\/affiliate-marketing\/2020\/07\/15\/how-to-use-online-automation-while-keeping-a-personal-touch\/","title":{"rendered":"How to Use Online Automation While Keeping a Personal Touch"},"content":{"rendered":"
\n

As a marketer, you want to connect with your audience.<\/p>\n

You want customers and clients to think your brand is friendly, approachable, and easy to work with.<\/p>\n

So when your manager comes in and suggests increases in automated efforts, you\u2019re skeptical.<\/p>\n

How can a human connection be automated?<\/p>\n

How can you make customers trust you without personal emails and phone calls?<\/p>\n

Whether you work at a small company that\u2019s growing or a large company that\u2019s disconnected from its customers, you can add a personal touch to your customer communications, even if you have hundreds or thousands of contacts.<\/p>\n

Here\u2019s how to use online automation while keeping and cultivating a personal touch:<\/p>\n

You shouldn\u2019t use automation just because some online marketing expert told you it was a good idea.<\/p>\n

You should use automation to fill existing gaps, and as a time saver so that you can focus on more big picture initiatives.<\/p>\n

Take a look at your marketing process, and see which activities (particularly ones that you do over and over) could be automated.<\/p>\n

Here are some holes that companies often fill with automation:<\/p>\n