{"id":875,"date":"2021-05-14T01:41:08","date_gmt":"2021-05-14T01:41:08","guid":{"rendered":"https:\/\/salarydistribution.com\/affiliate-marketing\/2021\/05\/14\/the-ultimate-guide-to-affiliate-marketing-keyword-research\/"},"modified":"2021-05-14T01:41:08","modified_gmt":"2021-05-14T01:41:08","slug":"the-ultimate-guide-to-affiliate-marketing-keyword-research","status":"publish","type":"post","link":"https:\/\/salarydistribution.com\/affiliate-marketing\/2021\/05\/14\/the-ultimate-guide-to-affiliate-marketing-keyword-research\/","title":{"rendered":"The Ultimate Guide to Affiliate Marketing Keyword Research"},"content":{"rendered":"
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\n \"affiliate\n <\/div>\n

Affiliate marketing gives brands the opportunity to push their products into more places. It also gives individuals the chance to earn money from promoting products, rather than having to run a headless commerce<\/a><\/u> site themselves. These affiliates are responsible for generating brand awareness, and to do that, they need to attract consumers to their site.<\/p>\n

One important part of the affiliate marketing process is keyword research. This includes finding potential audiences and which are the best keywords to capture their interest. After all, you want people to reach your content and find the brand naturally.<\/p>\n

So, what is keyword research and how do you best approach it? Read on to find out more!<\/p>\n

What Is Keyword Research?<\/h2>\n

Keywords are important because they\u2019re picked up as search engines crawl your site. When you populate your website content<\/a><\/u> with these keywords, the search engines (like Google) will pick up on this. It will then rank your site in its listings when a user searches for that keyword. The higher you are in Google, the more likely you are to be noticed by a buyer. Then you can squeeze them down your marketing funnel<\/a><\/u>.<\/p>\n

Keyword research is the process of searching for keywords frequently used by your target audience to find the product you are trying to sell. If you already have a product you\u2019re an affiliate to \u2013 for instance, personalized phone cases \u2013 you\u2019ll want to look at appropriate keywords to target. This could be phrases such as \u2018personalized phone cases iPhones\u2019 and \u2018customized phone cases.<\/p>\n

\"google<\/p>\n

\"google<\/p>\n

\u2013 Source: Google<\/p>\n

If you\u2019re still in the research phase, your focus might be a little different \u2013 you want to compare products and niches, and work out which have a lot of keywords you think you can capitalize on.<\/p>\n

It can be highly competitive. Especially when you are trying to target popular keywords. That\u2019s where keyword research can help. You can find alternative keywords that can be just as effective or find niches that don\u2019t have much competition.<\/p>\n

Why Is Keyword Research Important?<\/h2>\n

Affiliate marketing<\/a><\/u> is all about getting a brand noticed through affiliate links or product placement on another website or platform. You want to ensure you are targeting the right keywords to get people clicking on your site.<\/p>\n

The better quality your content is, the higher it can rank on Google. If you have keyword-rich, engaging content, your site is more likely to rise up the ranks. In turn, this gets you more traction and a better chance of people purchasing through your affiliate links. Let\u2019s face it, how many people really reach the second or third page of Google search results? If you\u2019re not on the first page, generating traffic can be challenging.<\/p>\n

How to Find Keywords for Affiliate Marketing Campaign?<\/h2>\n

Here\u2019s a look at how to find keywords that will work for your affiliate marketing campaign:<\/p>\n

1. Use a KeywordDiscovery Tool<\/h3>\n

Given that keyword research is such a big business, it\u2019s no surprise that a couple of tools have popped up to make the process easier. Some platforms are designed to specifically find out what people are searching for around an idea.<\/p>\n

Keyword Planner, for instance, is Google\u2019s tool to help you investigate who is searching for what, and how often these searches are conducted. If you also want to bid on these keywords in order to advertise, it will also tell you how competitive they are to target. Google Analytics<\/a><\/u> then allows you to analyze the traffic to your website from these keywords.<\/p>\n

Quora is another handy tool. It\u2019s a Q&A platform that can also be used as a way to find keywords. Just type in your key term, and wait for Quora to scour its site and bring up all the questions related to that keyword. If users are searching for \u2018What is direct to consumer (DTC)<\/a><\/u>?\u2019 Quora will provide all relevant questions and answers for that term.<\/p>\n

\"quora<\/p>\n

\"quora<\/p>\n

\u2013 Source: WordStream<\/a><\/u><\/p>\n

2. Focus on Your Niche<\/h3>\n

The first step into affiliate marketing is deciding on the niche you want to focus on.<\/p>\n

A niche is usually a subgroup of a larger target audience \u2013 for instance, mobile gamers are a niche within the entertainment industry. If you have a product in mind already, take a look at who the marketing team<\/a><\/u> for your affiliate product is targeting.<\/p>\n

If you don\u2019t, have a look into the audiences for those you\u2019re considering, and choose one that looks like it has room for growth.<\/p>\n

When you have a niche, it can be beneficial to aim for long-tail keywords. These are phrases with more than four words and are typically more specific. Answer The Public is a great website for long-tail keyword research. You type in your keyword and it will show you questions from the public surrounding your keyword.<\/p>\n

Let\u2019s say you type in \u2018video conference<\/a><\/u>\u2019, it will bring up questions such as \u2018what is video conferencing?\u2019 and \u2018how does video conferencing work?\u2019<\/p>\n

\"answerthepublic<\/p>\n

\"answerthepublic<\/p>\n

\u2013 Source: AnswerThePublic<\/a><\/u><\/p>\n

3. Conduct Keyword Analysis<\/h3>\n

Conducting keyword analysis gives you a better idea of how keywords are being used by your competitors. Draft a list of your top 5-10 competitors. Make a note of their Google ranking and the keyword density on the page you\u2019re competing against. Keyword density tells you how many times the keyword is used within the text. Yoast has a plugin that scans the text and tells you the keyword density.<\/p>\n

Once you have this competitor information, you can then look at your competing page.<\/p>\n

Ask yourself:<\/p>\n