{"id":3193,"date":"2023-09-28T16:20:53","date_gmt":"2023-09-28T16:20:53","guid":{"rendered":"https:\/\/salarydistribution.com\/machine-learning\/2023\/09\/28\/kicking-games-up-a-notch-startup-sports-vision-ai-to-broadcast-athletics-across-the-globe\/"},"modified":"2023-09-28T16:20:53","modified_gmt":"2023-09-28T16:20:53","slug":"kicking-games-up-a-notch-startup-sports-vision-ai-to-broadcast-athletics-across-the-globe","status":"publish","type":"post","link":"https:\/\/salarydistribution.com\/machine-learning\/2023\/09\/28\/kicking-games-up-a-notch-startup-sports-vision-ai-to-broadcast-athletics-across-the-globe\/","title":{"rendered":"Kicking Games Up a Notch: Startup Sports Vision AI to Broadcast Athletics Across the Globe"},"content":{"rendered":"
\n

Pixellot is scoring with vision AI \u2014 making it easier for organizations to deliver real-time sports broadcasting and analytics to viewers across the globe.<\/p>\n

A member of the NVIDIA Metropolis<\/a> vision AI partner ecosystem, the company based near Tel Aviv offers an AI-powered platform that automates the capturing, streaming and analysis of sporting events.<\/p>\n

It\u2019s changing the game for fans, coaches and players of nearly 20 different sports \u2014 not just basketball and soccer but also rugby and handball \u2014 as it broadcasts events and provides analytics from more than 30,000 venues across 70+ countries. In the U.S., Pixellot powers the broadcasting of over a million games every year through its partnership with the NFHS Network, a leader in streaming live and on-demand high school sports.<\/p>\n

Through its broadcasting partners like the NFHS Network, MLB and others, Pixellot provides professional analytics, post-match breakdowns and highlights based on jersey numbers with shot charts and heat maps \u2014 which can be especially useful for coaches and players of school and pro sports alike as they study their moves to up their game. It also enables interactive experiences for users, who can manipulate viewframes and cut their own highlights for a game.<\/p>\n

Recently, SuperSport Schools<\/a>, a company based in Cape Town, South Africa, deployed the Pixellot platform to power an app that broadcasts student athletics across the nation, where more than 1,500 high schools are active in sports.<\/p>\n

\u201cOur goal is to democratize the coverage of sports with the help of AI and automation,\u201d said Yossi Tarablus, who leads marketing at Pixellot, a member of the NVIDIA Inception<\/a> program for cutting-edge startups. \u201cUsing the NVIDIA Jetson<\/a> platform for edge AI, Pixellot brings powerful technology for sports broadcasting and analytics to some of the world\u2019s most remote areas.\u201d<\/p>\n<\/p>\n

How Pixellot Works<\/b><\/h2>\n

During peak sports seasons, about 200,000 games a month are broadcasted across the globe using the Pixellot platform, according to Tarablus.<\/p>\n

Lightweight Pixellot cameras powered by NVIDIA Jetson capture high-quality video of games, matches and even practices \u2014 and livestream them in high definition to users through an app in real time with an overlaid scoreboard, live stats, commentary and more.<\/p>\n

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The platform creates an automatic viewframe that simulates a camera operator, optimizes videos and corrects scene lighting using NVIDIA RTX<\/a> ray-tracing technology.<\/p>\n

In addition, the platform helps organizations and companies monetize sports while making them more accessible to viewers, as it enables over-the-top, or OTT, streaming \u2014 direct streaming over the internet without the need for a traditional cable or satellite TV provider.<\/p>\n

In all of its camera setups, the Metropolis member runs the NVIDIA DeepStream<\/a> software development kit for AI-powered video streaming analytics. And the company relies on the NVIDIA TensorRT SDK<\/a> for high-performance deep learning inference.<\/p>\n

\u201cNVIDIA Jetson made it possible for Pixellot to create the most accurate and affordable AI-powered camera solution for broadcasting live sporting events,\u201d said Gal Oz, chief technology officer and cofounder of Pixellot. \u201cThe versatility of Jetson modules in terms of camera pipeline, encoders and AI capabilities enabled Pixellot to develop multiple products based on the same hardware and software platform.\u201d<\/p>\n

Broadcasting South African School Sports<\/b><\/h2>\n

High-quality, real-time broadcasts of athletics are difficult to produce without access to a slew of graphics and data.<\/p>\n

As the NVIDIA Jetson Orin NX<\/a> module enables AI-powered video processing and GPU-accelerated computing right at the edge \u2014 on the field or at courtside \u2014 Pixellot lets organizations broadcast sports from anywhere.<\/p>\n

\u201cIt\u2019s amazing how many people have told us stories about a moment they were empowered to share with their children thanks to SuperSport Schools and Pixellot, because they couldn\u2019t be there physically but were present through live or on-demand video,\u201d said Kelvin Watt, managing director of Capitalize Media and SuperSport Schools, on the Pixellot deployment in South Africa.<\/p>\n

The SuperSport Schools app, which is free and recently reached 600,000 subscribers, was the first to broadcast a junior nationals track race in the country.<\/p>\n

At the event last year, a student named Viwe Jingqi broke 50-plus-year national records for both the 100- and 200-meter races for South African girls under 18 years old. People all over the world could easily witness these historic victories through the SuperSport Schools app, powered by Pixellot.<\/p>\n<\/p>\n

Building a Smart Sports City in China<\/b><\/h2>\n

In China, tech giant Baidu and the Chengdu Sports Authority are using Pixellot technology in an initiative to develop a smart sports city, with an initial focus on broadcasting community soccer.<\/p>\n

Chengdu, the capital of southwestern China\u2019s Sichuan province, is a sports-oriented city and was the host of this year\u2019s World University Games<\/a>, an event sanctioned by the International University Sports Federation.<\/p>\n

\u201cPixellot\u2019s AI-driven sports production solutions are a perfect fit for our strategic vision of delivering innovative technology solutions to communities,\u201d said Liu Chuan, solution director of the intelligent cloud sports industry at Baidu<\/a>.<\/p>\n

\u201cBroadcasting community soccer with vision AI is part of the Chengdu initiative\u2019s efforts to emphasize the health benefits of engaging in sports recreationally,\u201d said Tarablus. \u201cIt moves the spotlight from pro or Olympic sports to the importance of athletics for all.\u201d<\/p>\n

Learn more about the <\/i>NVIDIA Metropolis<\/i><\/a> application framework, developer tools and partner ecosystem.<\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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